It’s no secret that fashion trends are based on observation and instinct-- from traveling the world, exploring fashion in other countries, investigating locals and their outfits, along with things like pop culture to the political climate.

Market research and real-time data, however, are just as important for retailers and manufactures to better predict 'the next big thing.' More and more brands have jumped on the bang wagon in a quest to make smarter decisions.

Here are seven fashion brands that are going beyond instinct by utilizing data to make product and design decisions:

1. Rocksbox

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2. Jennifer Hamley

3. Inverse Culture

4. Son of a Tailor

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5. Vienne Milano

6. One Tribe Apparel

7. Brayola

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